Attracting Investors to your Multi-Level Marketing Business

Knocking on doors or cold calling is a prehistoric way of promoting your business model. Tapping into your network of friends and chasing down your inner family circle can be a hit and miss endeavour. The world has grown up and network marketers have blown onto the scene with a more intuitive and organic way of reaching investor’s attention through the magic of social media like Facebook and YouTube.

Social media has its place now but I feel that nothing can beat that face to face contact to your devoted passion. So being out there in the field, attending the right events, shaking those hands and networking your targeted venture space, will break the ice and gain you those warm introductions.

If a prospect has connected with you in person or digitally, be sure to always keep these meetings brief and simple. You don’t want to overwhelm them with too much detail. All you’re trying to do at this point is test interest. If the investor wants to hear more, there will be plenty of time to show them what you’re made of. As a Network Marketer you have to remember these investors are exposed to dozens of potential deals each day.

Executive Summary

A summary of your business model should be no more than two pages. Your intended audience is comprised of visual thinkers so always include images, like graphs and screen shots that illustrate the key points you’re trying to communicate.

If you’re lucky enough to have a few investors already, mention them on the first page of your executive summary. If you are even more fortunate enough to be making money, explain why your marketing strategy is working and how you’re proving your model.

Your summary should include:

1. What do you do? This is your mission and belief statement about your business. You have to capture their imagination and inspire the prospect.
2. What problem does it solve? What’s happening in the industry now and why you believe there is a problem that this business can fix.
3. How does it solve the problem? This is where you can dazzle them with details about your technology and show them your remarkable solution in solving the industry problems.
4. What is the market for this solution? Is it on trend? You could have the most powerful invention known to man but if there’s no market and the invention doesn’t meet the trend, the model will never succeed. You need to list with great detail your target market. Who they are, how much money they make, demography and geography etc. You need to prove that you have a deep understanding of who will buy this product.
5. How do you reach the market? This is where you will present them with a flawless marketing strategy. Note down all the competitors explaining your differences. Discuss potential product pipeline and company growth.

Be ready for

If a prospect is interested after seeing your summary, they will ask for financial information either from your down line or back office. Have this information ready to go, invite them to a prepared presentation which expands all of the points you have made.

This presentation has to be engaging, insightful, visual and run under 15minutes. If you don’t have a presentation software, it's best you immediately invest in a program that suits your profile.

Build your inspiring presentation here.

- Emma Read, Pop Media Consulting