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| Be different |
Why offer respectful choice when you can make more money from forced compliance and social pressure? Marketers have built their assumptions on the idea that every ones the same. But is this wise? Is this good for the customer? The mass market which made average products for average people is now dying. Uniqueness of product with a more personal touch is the catalyst of change.
The mass engine of our culture is turning and people want weird. The typical institution just couldn’t afford mass customisations but they may not have a choice.
Marketers are scared of the weird and distinctive because it can’t be measured or controlled. This is the perfect time to look for the characteristics and those individual details within your business. Thinking this way will gain you the ultimate access to your audience
......be different
......be different
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